Hell hath no fury like a mommy blogger scorned
After almost five years of blogging, I have lots of mommy blogging friends. In fact, I think I might even be an honorary mommy blogger based on all of the emails I get from marketers that begin by saying, “Hi, Mommy!”
At any rate, I have a lot of love for the mommy blogging community. They all love their children, love parenting, in spite of it’s many challenges, and smell really nice. Actually, I don’t know about that last one but I like to think it’s true. Another thing about the mommy blogging community: They can mobilize like nobody’s business. The pain reliever, Motrin, found this out the hard way this past weekend.
For those of you who aren’t in the know, this past weekend they posted an on-line video ad about mommy’s who carry their children in slings or baby carriers. It’s condescending and makes flippant remarks about baby carrying being “trendy” along with a young, “Like-oh-my-gawd” 20-something woman’s voice that makes parenting sound like a chore. You can see the original ad here.
But this is where the story gets interesting. Using twitter and their blogs, mommy’s got pissed off and did something about their anger. They got Motrin to apologize and remove the offending ad within a matter of hours. The lesson? Don’t mess with mommies.
Mommies even started creating YouTube videos that spelled out their anger at Motrin. But today I found my favorite parody of the ad and just had to post it here. It’s about boob jobs so if you’re not used to seeing that here on my G-rated blog, then I apologize. But I got a good laugh out of it and I hope you do too.
Now, I’m off to take some generic ibuprofin for my soccer-related injury. Enjoy the video.
12 Comments
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laughing…laughing very hard
Comment by LovingDanger — November 18, 2008 @ 9:52 am
never mess with a mommyblogger. end of story.
i can’t speak for everyone, but i smell awesome
Comment by ali — November 18, 2008 @ 10:12 am
If they can bring a big time ad firm to their knees, how about mobilizing for universal childcare and health care for all children?
Comment by Grandmother — November 18, 2008 @ 11:14 am
Awesome!!! Loved the video.
I don’t know what the ad guy/girl for motrin was thinking but I’m sure somebody is hitting the pavement this week looking for a job.
dawn
Comment by dawn — November 18, 2008 @ 11:32 am
How can people just miss the mark like that in this day and age. it’s unbelievable that the original commercial ever made it to air. Good for the Mom bloggers that got fired up and people really need to fear the twitter.
Comment by Ryan — November 18, 2008 @ 11:38 am
I was wondering what the heck was going on. Thanks for sharing but I have to say I don’t get it. I think Motrin’s add was brilliant. They totally tapped into a niche mommy group..I know a bunch of girls/women who “wear” their kids so they look trendy and hip. Touchy women.
Comment by mp — November 18, 2008 @ 1:03 pm
That original add was idiotic. Good for the Mommy Bloggers who responded so quickly. And that was a very funny take on it too.
Comment by James — November 18, 2008 @ 2:12 pm
Oh… I wondered what on earth was going on…
I get the generic Kirkland brand of ibuprofen from Costco.
Comment by Deanna — November 18, 2008 @ 2:13 pm
I heard about this controversy from my wife. We’re in agreement: these attachment mommy bloggers don’t need Motrin, they need to take a chill pill.
Comment by Art Dada — November 18, 2008 @ 4:43 pm
It was an honor watching that trainwreck unfold in real time this weekend.
Comment by Rattling the Kettle — November 18, 2008 @ 5:35 pm
Wow… I’m not a mother but I found this ad all kinds of condescending!!! I’m actually offended (and believe me I don’t offend easily!). The tone of the voice over is sooo wrong… Meh, I’m going to stop now cos I’m getting all worked up hehehe.
Comment by Eva — November 19, 2008 @ 1:11 am
Ok, the real one was kind of stupid, but the boob one was off-the-wall hilarious. I love it!
Comment by Julie — November 19, 2008 @ 10:13 pm